Figuring out that they had wonderful high quality, Citizen attacked the US marketplace having an unusual strategy. Rather than just trying to market product, they created partnership arrangements with quite a few in the sizeable nationwide jewellery store chains. This was their method to gain a modest industry share and also to display the client which they were in it to win it!
This strategy was prosperous in building them as an up and coming brand, but taking situation room from the aforementioned corporations was not going to be simple.For virtually two many years, the ads didn't display any photos of their merchandise. They had an remarkable series of ads that in contrast the accuracy of a Citizen time piece towards the Atomic Clock in Boulder, Colorado. They promoted the sturdiness and compared their watches to Significant Ben.
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